ashes of my shelf
Over the years, I've read a few thousand books. Some of which were about business. This list has 44 recommendations.
The Catalyst
The Catalyst by Jonah Berger offers a refreshing alternative to traditional persuasion tactics. Instead of trying to push people toward change, Berger explains how great catalysts reduce barriers that are holding people back. Using the REDUCE framework—Reactance, Endowment, Distance, Uncertainty, and Corroborating Evidence—he explores how to identify and lower these friction points in order to […]
Start With Why
Start With Why by Simon Sinek challenges the conventional wisdom of leadership and marketing by proposing that great leaders and organizations inspire action by starting with a clear sense of ‘why’—their purpose, cause, or belief. Sinek introduces his ‘Golden Circle’ framework: Why (purpose), How (process), and What (result). He argues that most organizations communicate from […]
Measure What Matters
Measure What Matters by John Doerr introduces the powerful concept of Objectives and Key Results (OKRs), a goal-setting framework that has transformed companies like Google, Intel, and The Gates Foundation. Doerr, a legendary venture capitalist, provides a behind-the-scenes look at how clear objectives and measurable outcomes can drive alignment, transparency, and exponential growth. The book […]
All I Want To Know Is Where I’m Going To Die So I’ll Never Go There
This book is about the fictitious Seeker, who has known a lot of misery, and his visit to the “Library of Wisdom” where he meets another fictitious character – the Librarian- along with Warren Buffett and Charles Munger. The Seeker learns how to make better decisions to help his children avoid doing the dumb things […]
Messengers
Why are self-confident ignoramuses so often believed? Why are thoughtful experts so often given the cold shoulder? And why do apparently irrelevant details such as a person’s height, their relative wealth, or their Facebook photo influence whether or not we trust what they are saying? When deciding whether or not someone is worth listening to, […]
Crossing the Chasm
Crossing the Chasm by Geoffrey Moore is a seminal work in the field of technology marketing, focusing on the unique challenges faced by disruptive products trying to transition from early adopters to the mainstream market. The ‘chasm’ refers to the critical gap between visionary early adopters and the more pragmatic majority—an often-fatal hurdle for tech […]