ashes of my shelf
Over the years, I've read a few thousand books. Some of which were about business. This list has 44 recommendations.
The Psychology of Money
Morgan Housel’s *The Psychology of Money* offers a profound yet accessible look into how people make financial decisions based not on logic or spreadsheets, but on personal history, ego, pride, marketing, and odd incentives. The book’s strength lies in its storytelling—short chapters illustrate big ideas using vivid anecdotes and real-world events. Housel emphasizes that doing […]
Obedience to Authority
In the 1960s Yale University psychologist Stanley Milgram famously carried out a series of experiments that forever changed our perceptions of morality and free will. The subjects – or “teachers” – were instructed to administer electroshocks to a human “learner,” with the shocks becoming progressively more powerful and painful. Controversial but now strongly vindicated by […]
It’s Not Luck
It’s Not Luck by Eliyahu M. Goldratt is a business novel that continues the story from his classic book The Goal. It applies Theory of Constraints (TOC) to broader areas of business beyond manufacturing—like marketing, sales, and strategic decision-making. Alex Rogo, the new executive vice president of UniCo, must turn around three newly acquired companies, knowing […]
The Goal
Alex rogo is a harried plant manager working ever more desperately to try and improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant – or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with […]
Live Work Work Work Die
At the height of the startup boom, journalist Corey Pein set out for Silicon Valley with little more than a smartphone and his wits. His goal: to learn how such an overhyped industry could possibly sustain itself as long as it has. But to truly understand the delirious reality of the tech entrepreneurs, he knew […]
$100M Offers
In *$100M Offers*, entrepreneur Alex Hormozi lays out a tactical playbook for crafting offers so irresistible that customers feel ‘stupid saying no.’ Fusing psychology with hands-on business experience, Hormozi dissects how to maximize perceived value while minimizing customer friction. He introduces frameworks like the Value Equation and pricing psychology, providing a blueprint for designing offers […]